Cookies policy


Please read the following carefully to understand our views and practices regarding our use of cookies so you can make an informed choice on the information you share with us.

By continuing to browse the website, you are agreeing to our use of cookies, where such consent is required by applicable law.

The website may, from time to time, contain links to and from websites of our advertising partners and other partners. If you follow a link to any of these websites, please note that these websites have their own privacy policies and that we do not accept any responsibility or liability for these policies. Please check these policies before you submit any personal data to these websites.

What are cookies? 

A cookie is a small piece of information which is sent to and stored on your device. Cookies do not damage your device. Most browsers or devices may allow you to block cookies, but you may not be able to use some features of the Services if you block them. Whether we collect some or all of this information often depends on what type of device you’re using and its settings. To learn more about what information your device makes available to us, please also check the policies of your device manufacturer or software provider.

  • First party cookies are cookies set by the website you’re visiting. Only that website can read them. In addition, a website might potentially use external services, which also set their own cookies, known as third-party cookies.
  • Persistent cookies are cookies saved on your computer and that are not deleted automatically when you quit your browser, unlike a session cookie, which is deleted when you quit your browser.

Furthermore, when you use the Services, we or our third-party providers, automatically collect and record App Usage Patterns, i.e.  information regarding the method and nature of your use of the Services, including among others:  

    • Other traffic data. For example, our systems may automatically record and store browser information, exit point, usage time and number of clicks.
  • The Services contain hyperlinks to other pages, widgets and features on the Services. We may use technology to track how often these links are used and which pages and features of the Services our visitors choose to view. For further information, please see our Privacy Policy 

Why do we use cookies?

  • Strictly necessary cookies. Some of the cookies are strictly necessary for the website to function and to enable you to make use of the Services we provide, such as home address to deliver the good; security, network management, and accessibility
  • Cookies for personalization. In order to keep you logged in to the website or enable the website to remember your preferences (such as username, language, etc.) we may use cookies that remain on your device, for as long as the Services are provided. Additionally, we use such information for remarketing and retargeting purposes, among others, in order to remind you that you did not complete your purchase (i.e. in the event you abandon your Taffix shopping cart) 
  • Analytics and performance-related cookies. The use of such cookies enables us to compile statistics about our visitors and their use of the Services and any hyperlinks and help us measure traffic patterns to determine which areas of our website have been visited. We use this to research user habits so that we can improve our online services. We may log IP addresses (that is, the electronic addresses of computers connected to such cookies to analyze trends, administer the website, track users’ movements, and gather broad demographic information). 

We also use cookies and app usage patterns that collect data related to the use of our website and the performance of it in order to improve the user experience, such as to operate, maintain and provide the Services, including in order to diagnose server problems and suit products to the right targeted users.  

List of analytics and performance cookies

Purpose Type of data collected Cookie name How long is the cookie stored?
This cookie is used by Google Analytics to understand user interaction with the website. Analytics _gcl_au 2 months
This cookie is installed by Google Analytics. The cookie is used to calculate visitor, session, campaign data and keep track of site usage for the site’s analytics report. The cookies store information anonymously and assign a randomly generated number to identify unique visitors. Analytics _ga 2 years
This cookie is installed by Google Analytics. The cookie is used to store information of how visitors use a website and helps in creating an analytics report of how the website is doing. The data collected including the number visitors, the source where they have come from, and the pages visited in an anonymous form. Analytics _gid 1 day
This is a pattern type cookie set by Google Analytics, where the pattern element on the name contains the unique identity number of the account or website it relates to. It appears to be a variation of the _gat cookie which is used to limit the amount of data recorded by Google on high traffic volume websites. Performance _gat_UA-xxxxxxx-xx 1 minute
This cookie is set by Facebook to deliver advertisement when they are on Facebook or a digital platform powered by Facebook advertising after visiting this website. Advertisement _fbp 2 months
The cookie is set by Facebook to show relevant advertisements to the users and measure and improve the advertisements. The cookie also tracks the behavior of the user across the web on sites that have Facebook pixel or Facebook social plugin. Advertisement fr 2 months
If set, will not run Lucky Orange. Set via our opt out links. Analytics _global_lucky_opt_out 10 years
Set if a user should no longer receive a particular poll. Analytics _lo_np_<Poll ID> 30 days
Indicated this visitor has been banned from tracking. Analytics _lo_bn 30 days
ID of the visitor’s current chat, if any. Analytics _lo_cid Session
Unique identifier for the visitor. Analytics _lo_uid 2 years
ID of the visitor’s current recording. Analytics _lo_rid 30 minutes (extending)
Total number of visitor’s visits. Analytics _lo_v 1 Year (extending)
URL of the visitor’s original landing page, if any. Analytics __lotl 180 days
URL of the visitor’s original referrer, if any. Analytics __lotr 180 days
Used on websites of our publisher Customers that utilize the Taboola Newsroom services. It maintains a session reference about the user’s visit to this particular website. Advertisement _tb_sess_r 30 minutes
Used on websites of our publisher Customers that utilize the Taboola Newsroom services. This cookie is used to identify the referring website (i.e. the website that the user visited prior to arriving at this publisher’s website). Advertisement _tb_t_ppg 30 minutes
display_once_every_few_days Advertisement poptin_d_a_x_v_26e98d74588a8 365 days
display_once_every_few_vsiting Advertisement poptin_d_r_v_26e98d74588a8 365 days
Poptin once a day Advertisement poptin_o_a_d_26e98d74588a8 1 day
Poptin once a visit Advertisement poptin_o_a_v_9296a6dd8d5a5 30 minutes
For counting monthly visitors Advertisement poptin_o_v_9296a6dd8d5a5 30 minutes
After Click X button Advertisement poptin_old_user 1 day
Identifying old user Advertisement poptin_new_user 2 days
Identifying new user Advertisement poptin_referrer a few minutes
Original referrer Advertisement poptin_user_country_code 365 days
Save user country code Advertisement poptin_user_id 365 days
Unique visitor id Advertisement poptin_user_ip 365 days
Save user ip address Advertisement poptin_conversion_70909792ed454 365 days
After Poptin conversion Advertisement poptin_session 30 minutes
Poptin session for Poptin display settings Advertisement laravel_session 2 hours
security purpose Advertisement XSRF-TOKEN 2 hours
  • Third-party cookies. These are cookies placed on our website by third parties on our behalf. The cookies enable us to generate personalized advertisements on other websites, which are based on information about you such as your page views on our website. Our websites may also place cookies for third-party services such as social media. For example, we use Google Analytics, a web analytics service provided by Google, Inc. Google Analytics sets a cookie in order to evaluate your use of this website and compile reports for us on activity on the website.
Creates a temporary per session User ID Advertisement taboola_session_id session
Assigns a unique User ID that Taboola uses for attribution and reporting purposes Advertisement t_gid 1 year
Maintains a record of the user’s instruction that Taboola not use her personal data for our Services. Advertisement DNT 5 years
Maintains a record of whether the user performed an action in the “Taboola Select” feature. Advertisement taboola_select 1 year
Indicates that the user clicked on an item that was recommended by Taboola’s Services. This is used for reporting and analytics purposes. Advertisement taboola_fp_td_user_id 1 year
Assigns a unique User ID that allows Taboola to recommend specific advertisements and content to this user. Advertisement t_gid 1 year
Creates a unique User ID for private domain publishers. Advertisement t_pid 1 year
Assigns a unique User ID that is used for attribution and reporting purposes. Advertisement trc_cookie_storage 1 year
  • Targeting cookies. These cookies are set through our advertising partners and are used to help present you with relevant advertising. No personal information is collected they instead rely on the cookies to identify your internet device and browser details. By disabling these cookies, you will not receive less advertising, just that the advertising you receive will be less targeted to your preferences.

For illustration by way of an example, our engagement with Facebook allows us to place advertising content onto Facebook that is relevant to you based on your browsing patterns on our website. This information is never connected to your profile and it is always anonymous. 

You should check your App platforms privacy settings to understand and change the information sent to us through any App platforms. We are not responsible for the privacy practices of such third parties and/or App platforms. We recommend you to carefully read the terms of use and privacy policies of such third parties and/or App platforms before using their services and connecting to the Services. This Privacy Policy applies solely to personal data collected by us.

How to restrict or block cookies

You can set your browser not to accept cookies or to notify you when you are sent a cookie, giving you the opportunity to decide whether or not to accept it. However, if you do not accept cookies, some of the features on the website may not function as a result.

Changes to the Cookie policy

We may update this Cookie Policy from time to time. If we make significant changes, we will let you know, but please do check regularly this policy to ensure you are aware of the most updated version.

This Cookie Policy was last updated on July 26, 2020.